Denver Broncos

Broncos to introduce variable ticket pricing plans this season

Published Jun. 29, 2015 9:01 a.m. ET

foxsports

The Broncos have sold out every home game since 1970. That’s 349 consecutive sell-outs.

They’ll roll out a new ticketing strategy from sell-out No. 350. Denver will introduce variable pricing for single-game ticket sales this season, according to the Denver Post.

Tickets will be grouped into three levels — preseason, premium, and marquee. The premium package gives fans tickets to Denver’s three AFC West rivals, plus the Vikings. The marquee package will send fans to Baltimore, Green Bay, New England, and Cincinnati bouts.

“Although our single-game ticket inventory is extremely limited, we are introducing a variable pricing format like many NFL teams to maximize the options and value for our fans,” Broncos senior vice president of business development Mac Freeman said in a press release.

The latter package is the priciest. Which means Broncos fans might choose to watch their team play some hated divisional foes — and save some money in the process.

(h/t Denver Post)