National Basketball Association

Atlanta Hawks embed hidden message to fans in Spotify playlist

Published Feb. 3, 2015 2:22 p.m. ET

Jovan Buha

The Atlanta Hawks' 19-game win streak may be over, but they're still finding new ways to endear themselves to their fans.

The team's Twitter account -- arguably the best in the league -- thanked its fanbase by creating a Spotify playlist with a special message after Monday's 115-100 loss to the New Orelans Pelicans.

We have a special message for our fans...with a little help from @Spotify: http://t.co/laYWhZkXoT pic.twitter.com/dlKstvOkpk
— Fun while it lasted! (@ATLHawks) February 3, 2015

Missed that? Read it again. The order of the song titles spells out a thank-you note:

Dear Atlanta,

We can't stop thinking about you. Thank you for your support over this incredible season of dreams. The streak may be over, nonetheless we are just getting started. We love you. Let's go make some more memories together.

Love, The Hawks

It's unclear whether anyone will actually use the eclectic playlist, but the feel-good story of the year just added another awesome wrinkle.