BK Racing partners with Maxim Magazine for 2015 NASCAR Sprint Cup season

BK Racing announced late Friday afternoon the team has partnered with Maxim Magazine and Maxim Fantasy Sports for the 2015 NASCAR Sprint Cup season. 

Maxim and Maxim Fantasy Sports will serve as the co-primary sponsor for J.J. Yeley's No. 23 Toyota during the season-opening Daytona 500, along with Dr. Pepper.  

"We are thrilled to sponsor the BK racing team and look forward to an exciting 2015 NASCAR Sprint Cup Series season," Maxim COO Robert Price said. 

"I am excited about my No. 23 Maxim Fantasy Sports App/Dr. Pepper Toyota Camry for Daytona," said Yeley. "We have an awesome looking paint scheme, and an even better sponsor."

Sprint Cup rookie Jeb Burton will then carry the Maxim brand during the season's second race, the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway.

"I am looking forward to having Maxim and Maxim Fantasy Sports join BK Racing and the No. 26 this season," said Burton. "We have a lot of great new sponsors joining the team this year and giving us the backing we need to be competitive on the track."

BK Racing announced Thursday the team has also partnered with the rock band 311 as the organization's new media partner.