National Football League

Super Bowl ad by Cheerios causing stir, comments pulled from YouTube

Updated Mar. 5, 2020 2:09 a.m. ET

foxsports

Cheerios is making waves with its first ever Super Bowl ad.

General Mills, which owns the cereal brand, got a lot of racial backlash for portraying an interracial family in the commercial at the bottom of this page.

“Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with."

The Internet’s collective response prompted comments to be deactivated on the YouTube video.