National Football League

Marisa Miller named NFL spokeswoman

Published Oct. 11, 2010 1:00 a.m. ET

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Sports Illustrated swimsuit model Marisa Miller will become the new spokeswoman for the National Football League's 2010-2011 season, according to the Hollywood Reporter on Monday.

"Marisa's love for the NFL and our sport made her ideally suited for this role," said Chris Parsons, vice president of NFL International. "We look forward to working with her."

The supermodel will be featured in a series of sexy new advertisements to promote the football league's events — including the October 31 International Series game when the San Francisco 49ers will face the Denver Broncos at Wembley Stadium in London.

"I'm so excited to have this incredible opportunity to partner with the NFL," Miller, 32, told the entertainment news website. "I've grown up watching football my whole life."

"Going to the U.K. for this game is going to be a blast," the former Victoria Secret model added.

"I'm looking forward to helping gain new fans and show them how incredible the game of American football is!"

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