National Basketball Association

Kevin Love welcomed to Cleveland with massive Starter billboard

Published Aug. 25, 2014 3:00 p.m. ET

Connor Kiesel

New Cleveland Cavalier Kevin Love is getting the welcome treatment in grand fashion.

Love is the new ambassador for the sports clothing company Starter, who put up a billboard in downtown Cleveland Monday after the three-time All Star's move to the Cavs became official over the weekend.

Prominently placed on the corner of Prospect Avenue and Huron Road East, close to both the homes of the Cavs and Indians, Love is shown wearing a retro Cavs jacket the company said they began selling last year. The V in Love's name incorporates that '80s style logo.

Cleveland landmark Terminal Tower seen behind the new downtown Kevin Love welcome billboard.

Cleveland finalized a three-team deal with the Minnesota Timberwolves Saturday sending Love to the Cavaliers, former No. 1 overall picks Andrew Wiggins and Anthony Bennett, plus Thaddeus Young and $6.3 million trade exception to the Timberwolves and the Miami Heat's 2015 first-round pick, Luc Richard Mbah a Moute, Alexey Shved to the Philadelphia 76ers.

Love will be formally announced as a Cavalier at a live news conference that will air on SportsTime Ohio Tuesday at 3 p.m.