NASCAR Sprint Cup races to be featured on Snapchat
Two Chase for the NASCAR Sprint Cup races this fall will feature Snapchat Live Stories with photos and videos shot by fans.
Snapchat users at the Oct 8 Bank of America 500 at Charlotte Motor Speedway Oct. 8 and the Nov. 20 Ford EcoBoost 400 at Homestead-Miami Speedway will be able to share their race-day video and photo Snaps in Snapchat Live Stories.
Those Snaps will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat's more than 100 million daily active users. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.
"There's no experience in sports quite like attending a NASCAR race, especially during the Chase," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "Snapchat's Live Story coverage provides young audiences with a unique, behind-the-scenes look at the real Chase race experience, through the lens of our fans and drivers."