NASCAR Cup Series

Dale Earnhardt Jr. expands into radio

Published Feb. 14, 2013 12:00 a.m. ET

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Dale Earnhardt Jr. is expanding his interests by taking on a role in radio.

Earnhardt and JR Motorsports announced Thursday the birth of Dirty Mo Radio, an online home for radio-style podcasts themed around NASCAR’s 10-time most popular driver.

Dirty Mo Radio will be based at Earnhardt's official site, www.DaleJr.com, but its podcasts will also be available for free on common podcasting outlets such as iTunes.

“Dirty Mo Radio's programming will cover a wide range of topics and perspectives,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “Racing is the biggest part of Dale’s life, but it’s not the only part. We hope to create programming not just about Dale but about his interests, such as music, sports, and NASCAR history.”

Dirty Mo Radio will launch officially Monday with the debut of “The Dale Jr. Download” – a weekly podcast that will recap Earnhardt’s previous race with behind-the-scenes insight from team members, media and family. It will be hosted by North Carolina radio personality Taylor Zarzour and air weekly throughout the NASCAR season.

“On Mondays, we do the same thing at the shop that all race fans do – talk about the weekend’s races,” said Earnhardt Miller. “It’s the first day of the work week, so we dissect what was good, what was bad, and how our favorite drivers fared. That is essentially what you can expect on 'The Dale Jr. Download.' We have a lot of different programming ideas for Dirty Mo Radio, but to launch us off, we felt the first podcast has to be devoted to Dale’s on-track activity, because that’s what fans care about most.”

Dirty Mo Radio, which received its name from the Dale Earnhardt Jr.-created Dirty Mo brand, will add programming produced at Hammerhead Studios, the Earnhardt-owned production company, throughout the year.
 

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