National Hockey League
Winnipeg's new NHL team faces economic realities
National Hockey League

Winnipeg's new NHL team faces economic realities

Published May. 31, 2011 8:38 p.m. ET

The NHL is returning to Winnipeg with a hefty price tag attached to the franchise.

There was no glossing over the harsh financial reality of operating a team in the league when the sale and relocation of the Atlanta Thrashers was announced on Tuesday.

Not only did True North Sports and Entertainment spend a significant amount of time detailing the price of tickets, but NHL commissioner Gary Bettman made it clear that every one of them better be sold next season.

''It isn't going to work very well unless this building is sold out every night,'' Bettman said.


The 15,015-seat MTS Centre will be the smallest arena in the NHL, and Winnipeg re-enters the league at a time when it has never been more expensive to do business.

The salary cap is expected to climb for a sixth straight season in 2011-12 and could reach more than $62 million. If that happens, every team would have to spend at least $46 million.

The Thrashers have $35.9 million tied up in 15 players for next season. There are seven pending restricted free agents - including captain Andrew Ladd and defenseman Zach Bogosian - and another three players eligible for unrestricted free agency.

All told, the payroll could exceed $50 million.

Decisions must also be made about the entire hockey operations staff, including general manager Rick Dudley. He signed a four-year contract extension in January but won't necessarily make the move north.

''We have got a lot of work to do,'' said Winnipeg co-owner Mark Chipman. ''I have a very high regard for Rick, (but) haven't spoken to him and expect to do so very shortly.''

Thrashers president Don Waddell, who has been with the franchise since its creation and was the longtime general manager, said he won't be moving to Winnipeg. He also said that True North planned to interview members of the organization before deciding who will make the move.

Craig Heisinger, general manager of the minor-league Manitoba Moose that also are owned by True North, has already been promised a position with the NHL team.

''He will have a very significant role in our hockey operations,'' Chipman said. ''Exactly which title and which role, we've been kicking around for a couple of weeks as this became real. But we owe it to Rick Dudley and the rest of that organization to get (talking) with them as quickly as possible because they're people with families and expectations.''

In the meantime, True North is asking fans to open their wallets and show support for the new franchise. Tickets will range in price from $39 to $129. The new owners hope to attract commitments for 13,000 season seats before the NHL's board of governors meets on June 21 to vote on the transfer of ownership and relocation.

Moose fans will get first dibs on season tickets.

True North plans to keep its American Hockey League team, but will move the Moose to another city. It appeared they might be heading to St. John's, but the Newfoundland government rejected a request for a $500,000 annual subsidy.

The Moose have been one of the AHL's most successful franchises, averaging 8,404 fans this past season to rank second in the 30-team league. They also had the reputation of being run like an NHL club.

''Everybody that has played for the Moose has enjoyed their time,'' said Nolan Baumgartner, the team captain. ''It's the best organization that I've ever played for in the minor leagues.''


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