KFC to sponsor David Ragan, Front Row Motorsports in Daytona 500
Front Row Motorsports announced Friday morning David Ragan will carry the KFC colors on his No. 34 Ford during the season-opening Daytona 500 at Daytona International Speedway.
This marks the second time KFC and Ragan have partnered on a superspeedway. During last year's Aaron's 499 at Talladega Superspeedway, Ragan carried the KFC colors and also had a KFC Go Cup full of chicken inside his car. Ragan was caught up in a late-race incident and finished 35th.
"It's great to have KFC back on our No. 34 for another superspeedway race," said Ragan. "We had fun with the partnership last year, we got them lots of attention running up front, and we look forward to doing that again in Daytona. It is a great feeling to be backed by such an iconic American brand like KFC, which is celebrating its 75th anniversary of cooking the world's best-tasting chicken."
For KFC U.S. chief marketing officer Kevin Hochman, the partnership with Front Row Motorsports is a way to show thanks to the NASCAR fans who also enjoy their chicken.
"KFC is proud to partner with David Ragan again this year and support his team in the Daytona 500," said Hochman. "Many NASCAR fans know that there's nothing better than a bucket of our Original Recipe Kentucky Fried Chicken to enjoy watching the race, and this is our way of saluting them."
In addition to owning Front Row Motorsports, Bob Jenkins is also a KFC franchisee and is hoping to carry Colonel Sanders to Victory Lane on Sunday, Feb. 22.
"I'm always very proud when a partner wants to come back to the racetrack with us," said Jenkins. "It proves that we were successful and we can build on that success. Last year, we had people talking for days about how David was racing with a Go Cup in his car. This time we'll plan on people talking about us eating KFC Original Recipe chicken in Victory Lane."
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