Why the NBA has a 'face of the league' problem post-LeBron era | The Herd

LeBron James is reportedly angling for a multi-year, nine-figure extension with the Los Angeles Lakers this offseason. This not only raises the question of what the Lakers should do but it poses a more long-term one: Who will take over as the face of the NBA post-LeBron? Colin Cowherd explains why the NBA has a real problem on its hands with international talent who do not necessarily have the command or presence to be the face of the league.

LeBron James National Basketball Association Los Angeles Lakers Colin Cowherd The Herd with Colin Cowherd