The Nets have a new marketing slogan for the upcoming season
Apparently "One Team, One Goal" or "One Team, Bone Goal" isn't sticking. The Nets have a new slogan for the upcoming season.
You can see the new hype video, a compilation of shots from around Brooklyn and some current Nets, at the BrooklynNets.com link in the tweet.
NetsDaily talks about the differences between this year's campaign and ones in the past:
Maybe the Nets just don't have the players to market anymore, though. No one is going to be excited about a team without much of a future and coming off a 38-win season (especially when it's supposed to be even worse this year). Are people really going to get hyped at the sight of fourth-year Net Joe Johnson? Or Brook Lopez? Or Thaddeus Young?
Probably not. And that might be why the Nets decided to focus on fans and location over everything else.
(h/t Brooklyn Nets)
Represent Brooklyn: http://t.co/5rBsKOLsJA pic.twitter.com/7gwypLJslJ
— Brooklyn Nets (@BrooklynNets) September 14, 2015
It's a bit of a departure from previous campaigns that featured the team's players more. "Hello Brooklyn", its enormously successful campaign to introduce the team to the borough, included billboards with the images of players like Joe Johnson, Deron WIlliams and Brook Lopez. Two years ago, after the now ill-fated Boston trade, was message was "Are You Ready?" and focused on the addition of Kevin Garnett and Paul Pierce, both of whom are now gone. Last season, Garnett was also the focus of the "We are Brooklyn" campaign.
