Report: Texas remains Big 12's cash cow with Baylor coming on strong
The Texas Longhorns might not flex the muscle it once did on the football field, but still no athletic department in the nation can touch their financial prowess. Texas brought in the most revenue of any program in 2014-15, $179.6 million, nearly $9 million more than second-best Ohio State.
Financial numbers are reported by schools to the U.S. Department of Education's Office of Postsecondary Education. CBS Sports published the numbers Thursday. Texas is one of 28 athletic programs in the nation to report $100 million in revenue, and one of four in the Big 12.
Oklahoma (5th, $135.7 million), Baylor (22nd, $106.1 million), fueled by the recent success of its football program, and Kansas (28th, $103.3 million), keyed by its basketball program) are the Big 12's other programs to make the $100 million club.
In the Big 12, the gap in revenue is huge, and growing. According to analysis done by CBS Sports, Big 12 schools averaged $99 million in revenue last year, but that figure was heavily skewed by Texas and Oklahoma. Six of the 10 Big 12 members came in under $88 million. Pac-12 schools averaged $85.6 million and ACC schools averaged $83.3 million.
Former Big 12 member Texas A&M, brought in $110 million last year in the SEC, which is good for only 10th in the SEC, but is more than only Texas and Oklahoma in the Big 12.
