foxsports
Continental Airlines has signed a deal to be an official sponsor of the New York Red Bulls and Red Bull Arena, the 25,000-seat stadium the team opened last month in Harrison, N.J.
Red Bulls managing director Erik Stover said on Friday that ``we expect that this will be the beginning of a long-lasting relationship.''
Stover said the deal includes traditional sponsorship elements, as well as joint marketing promotions and access to Red Bull events made available to OnePass members on Continental's OnePass Auction Web site.
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