CONCACAF rescinds corporate partnership with Traffic Sports USA
One day after instituting extensive reforms, CONCACAF made another big change on Tuesday, announcing it had cut ties with embattled marketing firm Traffic Sports USA.
In a statement, CONCACAF said: “CONCACAF and Traffic Sports USA have decided to part ways and dissolve their commercial rights agreement." The confederation added that the decision was "mutual".
Miami-based Traffic Sports USA and Brazil-based parent Traffic Group have been under fire after being heavily involved in the U.S. Department of Justice's indictment of FIFA. According to the indictment, Traffic executives bribed CONCACAF AND CONMEBOL officials to ensure that Traffic acquired the media and marketing rights to various tournaments, including the Gold Cup and the Copa America.
Traffic founder Jose Hawilla has already pled guilty to a number of charges in the indictment. Traffic Group's U.S. president, Aaron Davidson, was also indicted and is reportedly seeking a plea deal. CONCACAF said the terminated agreement with Traffic Sports USA included rights to the next four editions of the Gold Cup (2015, 2017, 2019, 2021), as well as seven seasons of the CONCACAF Champions League, among other tournaments.
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