USC Athletics and long-time sponsor Sport Chalet announced Tuesday that they have reached a new multi-year agreement that will see the leading sports specialty retailer maintain its support of USC Trojan Athletics.
The new partnership begins with Sport Chalet assuming the title of presenting sponsor of USC’s 2012 Spring Football Game to be played on Saturday, April 14.
The agreement was facilitated by USC Sports Properties, the Fox-owned sales entity which manages the marketing and media rights on behalf of USC athletics.
“We are thrilled to continue our long-standing relationship with USC Athletics with this new partnership agreement, now in conjunction with Fox Sports and USC Sports Properties,” said Sport Chalet CEO Craig Levra. “This new agreement comes at a very exciting time for USC Athletics and Sport Chalet is equally as excited to be associated with the USC Trojan brand and its passionate fan base for years to come.”
“We’re pleased to welcome back Sport Chalet, which will be an important partner to USC Athletics for years to come.” said Dan Shell, Vice President and General Manager, USC Sports Properties. “We look forward to their continued support, starting this Saturday at the Trojans’ Spring Game.”
According to the terms of the agreement, Sport Chalet will receive a variety of multi-media sponsorship entitlements, including on-field signage, videoboard recognition, and public address system announcements, mostly during Trojans’ home football games and men’s basketball games. In addition, Sport Chalet will provide all attendees at select home games with “loaded mystery cards” that can be redeemed for merchandise at local Sport Chalet retail outlets.
The Trojans will open the 2012 football season on Sept. 1 at home against Hawaii. Other home match ups include Sept. 22 vs. California; Oct. 20 vs. Colorado; Nov. 3 vs. Oregon; Nov. 10 vs. Arizona State; and Nov. 24 vs. Notre Dame.
