USC, Powerade reach long term partnership

BY foxsports • July 12, 2012

USC Athletics and POWERADE announced Thursday that they have reached a long-term partnership agreement which makes POWERADE the Official Sports Drink of University Athletics. USC Athletics is proud to partner with POWERADE in their continued association with some of the world’s top athletes and sports properties.
The partnership will provide POWERADE with multi-media sponsorship elements and prime inventory in all USC Athletics’ venues, including sideline marketing rights. POWERADE will provide USC Athletics with POWERADE products, squeeze bottles, coolers, cups and other inventory to help USC student-athletes perform at their best.

“We’re very excited to enter into a long term agreement with POWERADE,” said Dan Shell, Vice President and General Manager, USC Sports Properties. “With the relationship already in place with Coca-Cola campus wide, this new partnership has a great deal of synergies that will provide great service to USC Athletics.”

The agreement was facilitated by USC Sports Properties, which manages the marketing and media rights on behalf of the USC Athletic Department.
“POWERADE hydrates many of the best athletes in the world, including those at the upcoming Olympic Games, at professional sports franchises, and at hundreds of elite colleges and universities,” said Ilan Sobel, Senior Vice President and General Manager, POWERADE.  “We’re thrilled to welcome a school of USC’s caliber to our family, and we look forward to providing top notch hydration options to help the Trojans power through to continued success. Fight on!”
“The care and nutrition of student-athletes at USC are of paramount importance, which is why my team of doctors and athletic trainers and I were involved from the beginning in assessing USC's new partnership with POWERADE from a training and nutritional standpoint,” said Russ Romano, USC Head Athletic Trainer. “We are very excited to have POWERADE partner with us as we feel that its products will keep our student-athletes properly hydrated both on and off the field to ensure that they are prepared to compete at the championship levels that are expected here at USC."
The Trojans begin their 2012 home football season on Sept. 1 against Hawaii. Additional home match ups: California – Sept. 22, Colorado – Oct. 20, Oregon – Nov. 3, Arizona State – Nov. 10 (Homecoming), and Notre Dame – Nov. 24. USC Men’s Basketball will begin their 2012 season this November.
POWERADE and The Coca-Cola Company
POWERADE, with its ION4 advanced electrolyte system, helps replenish four electrolytes lost in sweat.  POWERADE is a brand within The Coca-Cola Company (NYSE: KO), the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit or follow us on Twitter at For more information about POWERADE®, please visit
USC Sports Properties
A division of FOX Sports, USC Sports Properties is a full service sales and marketing organization representing the University of Southern California. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, USC, and its stakeholders.

USC Athletics
USC has one of the nation’s most successful athletic traditions. Trojan teams have won 117 national championships (94 men’s, including a national-best 81 NCAA titles, and 23 women’s), more than all but 2 other schools. USC’s men athletes have won more individual NCAA titles (304) than any other school (the Women of Troy have another 64 individual NCAA crowns). Troy has more Olympians, medalists and gold medalists than any school: since 1904, 395 Trojans have competed in the Games, winning 123 gold medals (with at least 1 gold in every summer Olympics from 1912), 78 silver and 61 bronze. Four Trojans have won the prestigious Sullivan Award as America’s top amateur athlete: diver Sammy Lee (1953), shot putter Parry O’Brien (1959) and swimmers John Naber (1977) and Janet Evans (1989). Two Women of Troy have won the Honda-Broderick Cup as the top collegiate woman athlete of the year:  Cheryl Miller (1983-84) and Angela Williams (2001-02). Trojan women have won 14 Honda Awards, as their sport’s top female athlete. USC student-athletes have received 51 NCAA Postgraduate Scholarships (in the Top 10 among all schools) and Troy has had 29 first team Academic All-Americans and 4 athletes who were Rhodes Scholars. USC fields 21 intercollegiate teams, 9 men’s (football, basketball, baseball, track and field, swimming and diving, tennis, golf, water polo, volleyball) and 12 women’s (basketball, track and field, swimming and diving, tennis, golf, water polo, volleyball, rowing, cross country, lacrosse, sand volleyball).

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