SportSouth sees highest-rated Hawks regular-season game in network history
ATLANTA -- The Atlanta Hawks loss to the New Orleans Pelicans on Monday, Feb. 2, generated a 4.7 household (HH) rating in the Atlanta DMA on SportSouth, the highest-rated Hawks regular-season game ever on the network. Previously, the Hawks highest-rated regular season game occurred earlier this season -- Friday, Jan. 23 vs. Oklahoma City -- and generated a 4.5 HH rating. Through 45 games, Hawks television ratings in the Atlanta DMA are up 73 percent YTD (1.9 vs. 1.1) on SportSouth.
The Hawks' loss to New Orleans ended its team record 19-game winning streak, but despite the loss, the team has won 33 of its last 36 games and holds a seven-game lead in the Eastern Conference.
During the historic win streak, the Hawks averaged a 2.5 HH rating on SportSouth, which grew the season average by 29% since their last loss on Friday, Dec. 26 (vs. Milwaukee). Additionally, SportSouth registered a 2.7 HH rating in January, making it the highest-rated month ever on the network for the Atlanta Hawks.
"It's difficult to be too disappointed when the Hawks' 19-game winning streak comes to an end and the team has won 33 of its last 36," said Jeff Genthner, senior vice president and general manager of FOX Sports South. "There are a lot of games left in this amazing season for Hawks fans to rally around, and every remaining regular season matchup will be on SportSouth."
The Atlanta Hawks return to SportSouth on Wednesday, Feb. 4 against the Washington Wizards. Full coverage of the game begins at 7 p.m. with Hawks LIVE!.
Source: Nielsen NSI. Atlanta DMA Live + SD TV HH RATINGS