Sam Adams Boston Lager is now Canadiens Lager?

Published May. 1, 2014 5:43 p.m. ET

foxsports

The Montreal Canadiens and Boston Bruins are set to square off in the NHL playoffs, and one store in Canada has started boycotting the word "Boston."

Store in Canada covers up the word "Boston" on Sam Adams as Canadiens get ready to take on Bruins (via @emandelkern) pic.twitter.com/3drBTaCfHQ
— darren rovell (@darrenrovell) May 1, 2014

The shelves may be stacked with Samuel Adams, but it's no longer Boston Lager. The store has instead slapped a sticker over the word "Boston" to turn the beer into Canadiens Lager.