TAMPA BAY, Fla. - The Tampa Bay Lightning, as part of a complete brand and business transformation, unveiled a new logo, along with home and road jersey systems today at the St. Pete Times Forum. Chairman and Governor Jeff Vinik joined Chief Executive Officer Tod Leiweke and General Manager Steve Yzerman, revealing a long term vision for the organization, focusing on four key stakeholders: the team, the Tampa Bay community, the St. Pete Times Forum and most importantly, the fans. That vision is for the Lightning to be "A world class organization winning at the highest level and unifying Tampa Bay through the power of Lightning hockey and legendary events."
Players Vincent Lecavalier, Martin St. Louis and Steven Stamkos were joined by founder Phil Esposito and former captain Dave Andreychuk, proudly displaying the new logo and jerseys.
The team will continue wearing the current logo and jerseys through the end of the 2010-11 season, although the new logo will begin to have a presence immediately in and around the St. Pete Times Forum. For the first time in NHL history, an organization is being permitted to phase-in a new logo during the season, symbolic of the Lightning franchise
