The Dallas Cowboys may not be winning much on the field, but owner Jerry Jones still knows how to sell a show.
For the seventh consecutive year, Forbes has named "America's Team" the most valuable NFL franchise, reportedly worth $2.3 billion.
Rounding out the top five on the list are the New England Patriots, Washington Redskins, New York Giants and the Houston Texans.
Three of those teams were in the playoffs last year, and the Giants won the Super Bowl the 2011 season. Jerry's team last made the postseason in 2009.
But despite their playoff failures, the Cowboys are the only team to surpass the $2 billion mark. The Patriots rank second at $1.8 billion.
The average value of the NFL's 32 teams is $1.17 billion, which Forbes says is a 5 percent increase from last year.
That makes football more valuable than fútbol. The average worth of the top 20 soccer teams in the world is $968 million, according to Forbes' report.
MLB sits at $744 million, NBA at $509 million, and the NHL at $282 million.
The Cowboys can also thank a recent $500 million naming rights deal with AT&T, which turned Cowboys Stadium into AT&T Stadium.
The Super Bowl champion Baltimore Ravens moved into the top 10 at $1.3 billion.
In case you were wondering which team came in last place, it's the Oakland Raiders at $825 million.
But at least they have more playoff wins than the Cowboys in the last 16 years, which includes a Super Bowl appearance.
That's something Jerry Jones can't buy.
