Dunkin' Donuts angers Liverpool fans by swapping crest's eternal flames with iced coffees

Published Feb. 26, 2015 10:13 a.m. ET

Brett Smiley

The official coffee, tea and bakery provider of LFC since executing a multimillion dollar deal in Jan. 2014, Dunkin' Donuts disseminated a coffee and donuts-themed version of the club's crest ostensibly without realizing the significance of the flames on the sides of the crest: they are eternal flames honoring the memory of 96 Liverpool fans killed in 1989 during a crush at Hillsborough stadium in Sheffield.

In its version of the crest, DD also swapped out the Shankly Gates and replaced LFC's anthem "You'll Never Walk Alone" with "America Runs On Dunkin'."

So, what's your reaction?

[H/T Business Insider]

Do you wanna tell @DunkinDonuts how bad replacing the eternal flame with coffee is or should we? #LFC pic.twitter.com/qnJRkEVDGT
— Kop Magazine (@TheKopMagazine) February 25, 2015

Love to know who at @lfc approved @DunkinDonuts replacing the eternal flames with clear plastic coffee cups pic.twitter.com/9dMnayRzaj
— THE ANFIELD WRAP (@TheAnfieldWrap) February 25, 2015

Actually lost for words. @LFC Dunkin Donuts apologise for tweeting out edited version of LFC crest http://t.co/AFHBdzc973
— Ap Singh Deol (@Ap823_) February 26, 2015