'Crosstown Showdown' campaign kicks off for UCLA-USC on Feb. 8

BY foxsports • January 23, 2014

Creative Productions, an internationally recognized integrated marketing agency led by Trojan Alumni, Deborah Golian Castro and Larry Castro, is the presenting sponsor of the highly anticipated basketball rivalry matchup between USC and UCLA at the Galen Center on Feb. 8.

To amplify the excitement for the big game, Creative Productions will be rolling out its 'Crosstown Showdown' campaign with live reads on KSPN 710 Sports Radio, targeted email messages to USC fans, and social media posts, all driving fans to enter the 'Crosstown Showdown' Sweepstakes on the company's Facebook page. Creative Productions is also co-sponsoring the game-day giveaway of commemorative black-light T-shirts for the student section, along with promotional distribution of the shirts to select fans in the audience throughout the game by USC Spirit Leaders.

"We are tremendously pleased to have Creative Productions return as the title sponsor and bring back the C'rosstown Showdown' along with its companion sweepstakes for a second year in a row," said Dan Shell, Vice President and General Manager of USC Sports Properties. "Creative Productions is not only an exceptional Corporate Sponsor, but a proven promotional partner too. As USC Sports Properties' exclusive marketing partner Creative Productions has demonstrated their experience in developing relevant content that engage fans time and again.

"Creative Productions' passion, loyalty, and commitment to excellence are qualities further underscored by their strong ties to USC, and unwavering support of USC Athletics through meaningful fan engagement all year round."

"As a USC alumnae, this is both an exciting and rewarding opportunity to sponsor this marquee game," said Golian Castro, president and CEO of Creative Productions.  

This year, as title sponsor for the USC vs. UCLA 'Crosstown Showdown' game and sweepstakes, Creative Productions is featuring a courtside-to-ocean-side prize package, offering one lucky fan and their guest a uniquely Southern California experience. The winner of the 'Crosstown Showdown' Sweepstakes will enjoy a luxurious one-night stay and dinner for two at the exclusive Terranea Resort on the bluffs of beautiful Rancho Palos Verdes, plus a game-day prize package of two (2) VIP tickets to the game, (2) tickets to the Founders' Club pre-game dinner, and courtside presentation of the game ball in front of more than 10,000 enthusiastic fans, courtesy of Creative Productions.

"We wanted to offer a custom prize package that included a nod to the Southern California theme, and thank fans for their support of this game," explained Castro.

Details on how to enter the sweepstakes can be found on the Creative Productions Facebook page. Entry deadline for the 'Crosstown Showdown' prize package is Jan. 30.

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