London unveils pictograms for 2012 Olympics

BY foxsports • October 16, 2009

The pictograms will be used on merchandise, signs and tickets, helping spectators find their way to their sport of choice when the Olympics begin in three years.

The two versions of pictograms - one a silhouette and the other a more colorful rendition inspired by the London underground map - were made in consultation with each sports federation.

London 2012 chairman Sebastian Coe said: "The pictograms will be a vital wayfinder for spectators at Games-time and will become recognizable come 2012."