What’s it going to take to get Dodge Motorsports interested in NASCAR again?
How about an organization such as Richard Childress Racing?
One of the reasons cited for Dodge’s departure from NASCAR at the end of the 2012 season was the inability to secure an organization equal to Penske Racing’s stature. Although Dodge representatives flirted with Furniture Row Racing, Richard Petty Motorsports and Andretti Racing, nothing materialized from the meetings.
However, what if Dodge could secure an organization that boasts six Cup titles, three Nationwide Series championships and two Truck titles?
“I haven’t talk to anybody,” team owner Richard Childress said on Friday. “No one has approached me yet.”
Still, the rumor persists.
Yes, Childress has carried the Chevrolet banner since his debut in the Cup series when it was still called Grand National. His relationship with General Motors dates back four decades and the success they shared during the Goodwrench era with Dale Earnhardt is well-documented. However, as Hendrick Motorsports has risen to prominence over the decade and surpassed RCR in wins, championships – and the G.M. pecking order – perhaps Childress and his teams would benefit from being the sole operation with Dodge.
In return, Childress could offer an organization with a history of solid sponsorship, a tremendous farm system, complete fabrication facility and strong engine department.
Plus, with the grandkids – Austin and Ty Dillon – already comfortably sporting cowboy hats, it wouldn’t take much to develop a marketing campaign for the next generation of Dodge boys.
