Chevrolet announces plans for exclusive delivery center at Daytona
Details are still being hammered out, but Chevrolet announced on Thursday that later this year consumers will be able to take delivery of their new cars at Daytona International Speedway.
The extra cost option will include
- A tour of Daytona International Speedway;
- An on-track driving experience
- A keepsake to commemorate the experience; and
- Authentication that the vehicle was delivered and driven at the Speedway.
"Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible -- starting with the most technologically advanced and most dynamic vehicles in the brands history," said Alan Batey, president of General Motors North America and leader of Global Chevrolet. "Beyond the vehicle, we are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway."
The Chevrolet Delivery Center will be adjacent to Daytona's Victory Lane and will be styled to look like a neighborhood Chevrolet dealership. Customers can choose this option when they order their new cars. Pricing will be available at a later date.
There is a precedent for this. For $990, Chevrolet Corvette customers can have their vehicle delivered at the National Corvette Museum in Bowling Green, Kentucky. The Museum Delivery option includes a private tour of the GM Bowling Green Assembly Plant, where Corvettes are built, and the National Corvette Museum.
