UCLA Bruins

Pac-12 secures partnership agreement with Adidas

Published Jul. 29, 2015 1:23 p.m. ET

foxsports

Somewhere executives at Nike must be very confused. Despite Nike having apparel deals with nine of the 12 universities in the Pac-12, the conference has inked a deal with Adidas. Adidas becomes the official athletic apparel and footwear partner of the Pac-12 conference and a sponsor of all Pac-12 championship events.

The partnership, which is a three-year deal, also makes Adidas the presenting sponsor of Pac-12 Sport Report, which is the Pac-12 Networks flagship show. Adidas will also have a presence in live-event programming as the on-air talent will be wearing Adidas apparel.

“We are thrilled to reach a strategic partnership with such an iconic company that shares our passion for innovation,” said Pac-12 Commissioner Larry Scott in a statement. “As they do with athletes around the world, Adidas will now help support Pac-12 student-athletes by improving their championship events and bolstering our coverage of their success on Pac-12 Networks.”

The only two Pac-12 schools that have deals with Adidas are UCLA and Arizona State. ASU's deal starts this year, having previously been a Nike school. Nike is the official apparel partner for nine Pac-12 schools, including all six in the Pac-12 North. Nike was also founded at the University of Oregon. Utah is the lone Pac-12 school with a deal from Under Armour.

(h/t Pac-12)

Get more from UCLA Bruins Follow your favorites to get information about games, news and more

in this topic

UCLA Bruins

Utah Utes

Arizona State Sun Devils

Oregon Ducks

Oregon State Beavers