Arizona Wildcats
WATCH: RichRod, Wildcats channel James Bond in new football promo
Arizona Wildcats

WATCH: RichRod, Wildcats channel James Bond in new football promo

Published Aug. 14, 2015 6:54 p.m. ET

Arizona's video production department is at it again with another promotional video hyping Rich Rodriguez and the Wildcats football program.

"Licence to Thrill" is a James Bond takeoff, complete with a tuxedo-clad RichRod entering Arizona Stadium via rope swing, a joke centered on linebacker Scooby Wright's given name, the Territorial Cup serving as a cocktail goblet, and lots of fancy cars.

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Scooby, by the way, seemed to enjoy himself.

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