Ontario Reign unveil new logo for 2015-16 season

BY foxsports • February 11, 2015

The Ontario Reign unveiled its new logo for the 2015-16 season on Wednesday, and it looks very familiar.

The Los Angeles Kings-inspired logo will be worn by the Reign in their first season as part of the AHL's new Pacific Division.

"It is very important to the LA Kings that the Ontario Reign hockey club have its own unique look and logo. We did want it to represent the Kings and the brand that we have worked so hard to establish over the years  but -- at the same time -- we made sure it works well with Ontario," LA Kings President of Business Operations Luc Robitaille said, who was on hand at the unveiling. "I personally like it a lot because it has that retro look and feel to it. We believe it is going to be a hit with hockey fans here and beyond."

Ontario's new logo and colors resemble what Robitaille wore during his playing career with the Kings -- black and white jerseys with gray stripes on the elbows and waist.

"These jerseys tie us to our parent club, the Kings," Reign President Darren Abbott said. "The Reign will begin a new era in the American Hockey League next season as the primary affiliate of the Kings. We have had many players for this franchise go on to help Los Angeles win Stanley Cup Championships, and now that identity can become an even greater part of the Reign culture."

A first-look at the Reign's new jerseys for the 2015-16 season.



share story