Conor McGregor is the new (bleep) king of potato chips
Conor McGregor likes to talk the talk, walk the walk and apparently eat the chips.
The boistrous and outspoken UFC featherweight has signed on to become the new face of 'King Crisps' -- a potato chip brand in his home country of Ireland. Conquering the Octagon isn't enough for McGregor, he wants to be the (bleep) king of the entire world but his empire will start with being the (bleep) king of potato chips.
Cheese and onion are his favorite flavor of (bleep) king chips, and he munches them down one by one in this new commercial out of Ireland.
One has to wonder if McGregor will bring a bag of (bleep) king chips with him to the weigh-ins in July when he squares off against Cole Miller in the main event of the UFC Fight Night card headed to Dublin?
Who (bleep) king knows?
Check out the video below to see McGregor in action as the (bleep) king of potato chips:
