NASCAR Cup Series
Stewart losing Old Spice as sponsor
NASCAR Cup Series

Stewart losing Old Spice as sponsor

Published May. 9, 2010 1:00 a.m. ET

Two-time NASCAR champion Tony Stewart is losing a sponsor at the end of the season.

A spokesman for Old Spice said Sunday it will not renew its sponsorship with Stewart when its current deal expires at the end of the year. Mike Norton, a brand spokesman for Old Spice, says the decision was based on a change in marketing strategies.

The Proctor and Gamble product has partnered with Stewart the past 11 years.

The sponsorship withdrawal was first reported by the Charlotte Observer.

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Old Spice is the primary sponsor for Stewart's car in 14 races this season. Office Depot will continue as a co-primary sponsor.

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