Richard Petty Motorsports and Perky Jerky Team up for 2011.
Byline: Benzinga Staff
CONCORD, N.C.--(BUSINESS WIRE)--
Richard Petty Motorsports announced today a new addition to its sponsor family. Perky Jerky, the ultra-premium brand of jerky, has entered into a multi-year deal with the team as its official jerky.
Richard Petty Motorsports and Perky Jerky Team up for 2011 (Photo:Business Wire)
In addition to the company's partnership with the team, Perky Jerky has also been named the official jerky of the 2011 DAYTONA 500 and all International Speedway Corporation (ISC) race tracks. Through this partnership, race fans will have the opportunity to sample Perky Jerky at all NASCAR events held at ISC tracks throughout the country. Perky Jerky will also be served as the exclusive jerky at all the vending and concession stands at every ISC venue.
"This is an exciting opportunity for Richard Petty Motorsports to expand our great group of sponsor partners," said Foster Gillett, managing partner and team owner. "Perky Jerky is a new brand that sees the value of a NASCAR partnership and it is certainly exciting to havethem enter into the motorsports arena with our team."
"We are very pleased to be able to bring a new sponsor into the mix," said team owner and NASCAR Hall of Famer Richard Petty. "We have a lot of good momentum going into next season and adding Perky Jerky is a big part of that."
"We welcome Perky Jerky into the ISC family of partners and are thrilled to provide them the ideal platform to reach millions of race fans all season long," said ISC Vice President and Chief Marketing Officer Daryl Q. Wolfe.
"Richard Petty is The King of NASCAR and Perky Jerky is the premier beef jerky on the planet, so our brands are a natural fit and we'reproud to be the newest member of the Richard Petty Motorsports team," said Brian Levin, founder and chairman of the herd at Perky Jerky. "Together, we're looking forward to turning millions of NASCAR fans into perky-loving jerks."
About Perky Jerky
Four years ago during a ski lift calamity, Perky Jerky's founders spilled energy drink all over their stash of beef jerky. Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen and hundredsof homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. Since then, Perky Jerky has quickly reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Most recently, Perky Jerky was awarded five out of five stars from superstar chef Tom Colicchio and Maxim magazine. For more information, visit PerkyJerky.com
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Richard Petty Motorsports
Tiffany Breaux, 704-902-8127
tbreaux@rpm43.com
or
International Speedway Corporation
Lenny Santiago, 386-681-5937
LSantiago@iscmotorsports.com
or
Perky Jerky
Michael Prichinello, 646-369-4044
mikep@modernmessage.com
