Mars, Incorporated announced that it is continuing its partnership with Joe Gibbs Racing through a new multi-year deal. The centerpiece of the partnership will continue to be the M&M’S brand as the primary paint scheme on JGR’s No. 18 Toyota.
“Mars and its iconic brands are a big part of the Joe Gibbs Racing family and we’re excited to continue what has become a winning relationship,” said Joe Gibbs, owner of Joe Gibbs Racing. “We are blessed through our relationship with Mars and the privilege to continue our partnership for years to come. Their brands have been a big part of our sport for a long time and we’re honored to carry them on the No. 18. Everyone at JGR is committed to ensuring they experience the type of success on and off the track deserving of such an outstanding company.”
The multi-year partnership will continue the current level of Mars sponsorship of the No. 18 Toyota in the NASCAR Sprint Cup Series, the sport’s top series.
The deal extend the partnership that has brought the No. 18 Toyota to victory lane 14 times since 2008.
