Charlotte Motor Speedway is working to help the Susan G. Komen Foundation this fall.
The track is renaming its fall NASCAR Nationwide Series race the Dollar General 300 Miles of Courage. The event will include a pink theme to raise awareness for breast cancer and raise awareness for the foundation, the nation’s largest for breast cancer awareness and research.
The race will also honor 300 breast cancer survivors in the “ring of survivors.”
“Breast cancer is a devastating disease that affects millions of our customers and friends,” said Rick Dreiling, Dollar General’s chairman and CEO. “As a longtime supporter of Susan G. Komen for the Cure, Dollar General is pleased to bring this disease to light on the race track through the Dollar General 300 Miles of Courage, while recognizing those who have fought the disease and won.”
The company will exchange its traditional yellow for pink on its race cars. Reed Sorenson is debuting the look in today’s Nationwide Series Top Gear 300 at the track.
The foundation will identify local survivors who will receive a special invitation to attend the race, along with a guest. Survivors will receive pink merchandise such as T-shirts and hats and will be honored before the race starts in a “ring of survivors” on the frontstretch.
Commemorative magnets will be sold with all proceeds donated to Susan G. Komen for the Cure.
