NASCAR Cup Series
Busch to sport Wonder Bread colors
NASCAR Cup Series

Busch to sport Wonder Bread colors

Published Sep. 25, 2013 1:00 a.m. ET

Ricky Bobby, aka Kurt Busch, will ride again at Talladega Superspeedway next month.

Busch is reviving the "Talladega Nights" theme on the No. 78 Furniture Row Racing Chevy – complete with sponsorship from Wonder Bread –  for the Oct. 20 NASCAR Sprint Cup race.

While it won’t be the No. 26 car piloted by the original Ricky Bobby, Busch is hoping this story also has a happy ending.

“This motorsports partnership definitely carries a special feeling with two American icons coming together – Wonder Bread and NASCAR – at one of America’s legendary racetracks,” Busch said in a release. “And the sponsorship also has a nostalgic feel for me since Wonder Bread was a household staple while growing up in Las Vegas.”

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Busch is currently seventh in the Sprint Cup standings, 40 points behind leader Matt Kenseth. Busch has 13 top 10s in 25 starts at Talladega, including six top-five finishes.

“Talladega is a track that we can win at and a celebration with the Wonder car in Victory Lane will make this partnership even more special," he said.
 

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