Formula 1

F1: Force India boss says Mexican funding boosted by GP success

Published Nov. 14, 2015 11:31 a.m. ET

Adam Cooper

Force India boss Vijay Mallya says that the success of the Mexican Grand Prix has helped his team secure extra sponsorship from Mexico heading into the 2016 season.

The team was a focal point for local fans thanks to the presence of Sergio Perez. Mallya also says the reaction from the public regarding the return of Formula One racing was so positive, sponsors have rushed to renew or expand deals.

"It was absolutely outstanding," Mallya said. "I was personally overwhelmed, I didn't expect it.

"The passion for motorsports is possibly second to none in the world, and the fan following for Checo -- which I saw during the car launch in January in Mexico -- was mind-blowing."

Force India had already signed two sponsors from Mexico exclusively for the Mexican GP, and now the interest by those same sponsors has elevated.

"They've already said to us we want to do an annual contract next year," Mallya said. "I have every reason to be very, very pleased."

Meanwhile Mallya has set a high target for the team looking ahead to next season.

"We now have a comfortable 41-point lead over Lotus, so fifth in the constructors' championship is well within reach," Mallya said. "It would have been a little bit over optimistic to target fourth this year, but certainly we'll target fourth next year."

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