Gillette ends Tiger's sponsorship deal

BY foxsports • December 23, 2010

Procter & Gamble's Gillette brand will end its sponsorship agreement with Tiger Woods on Dec. 31, USA Today reported Thursday.

The company, which sells men's grooming products such as shaving cream and razors, is dropping Woods as part of its plan to end its Gillette Champions marketing campaign, spokesman Michael Norton told USA Today.

The campaign was launched in 2007 behind Woods, tennis star Roger Federer and French soccer player Thierry Henry.

Gillette also plans to cut ties with Henry and fellow football stars Lionel Messi, Kaka, and Rafa Marquez, but will keep using Federer, Yankees shortstop Derek Jeter and NHL star Alexander Ovechkin in its ads.

Since news of his numerous extramarital affairs broke in late 2009, Woods has also lost lucrative sponsorship deals with AT&T, Accenture and Gatorade.

Woods divorced from Elin Nordegren in August and struggled through the worst professional season of his career, failing to win a single tournament in 2010.

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