Meineke becomes first sponsor of Texas Bowl

Published Apr. 12, 2011 6:18 p.m. ET

foxsports

Meineke Car Care is taking over as title sponsor of the Texas Bowl.

The auto service company announced a three-year deal Tuesday with ESPN Regional Television. The game matches a Big 12 team against a Big Ten team each December at Reliant Stadium in Houston.

Meineke previously sponsored the bowl game in Charlotte, N.C., where the company has its headquarters. The company was founded 39 years ago by Sam Meineke of Houston.

The title sponsorship is the first for the 5-year-old Texas Bowl.