Lessons from Affliction's failure

Lessons from Affliction's failure

Published Jul. 26, 2009 6:11 a.m. ET

Affliction's demise as an MMA promoter on Friday shouldn't have surprised anyone.

Since the first Affliction card took place in August 2008, the company has been on a downhill slide into oblivion, culminating with Friday's decision to stop promoting fight cards and again become an official UFC sponsor.

What can be learned from Affliction's demise?

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