VIDEO: Anderson Silva uses Bruce Lee and Spiderman as inspiration
The sport of MMA is still at a point where that whenever a UFC fighter gets a sponsorship and does an ad for a major brand, it's a big deal. In recent years, one of the fighters most successful at getting such sponsorships, especially in his home country of Brazil, has been long time former middleweight champ Anderson Silva.
Take, for example, his deal with Budweiser beer. Now, we're not advocating you drink anything in particular, but we do suggest you take a look at the pretty cool and deep (well, for a beer ad, at least) commercial featuring Silva that the beet company has released in Brazil.
Far from the typical, "Hey, there's __ famous athlete, let's have a drink with them!" type of beer ad, this one gets all symbolic and crap, showing a fallen Silva near-death at the bottom of a pit as a metaphor for his back to back stoppage losses and career-threatening leg injury. Will "The Spider" stay down, or will he find a way to get back up and climb back to the top, using Spider Man and a Bruce Lee imposter (who combines Bruce's "Be water, my friend," quote with the Marvel super hero, and a favorite of Silva. Really. This happens) as insipration?
You can only find out by watching the above video, and of course, by watching Silva's return at UFC 183 against Nick Diaz in late Jan. and following our coverage of it...
