Ronda Rousey's birthday suit gives big boost to swimsuit

BY Andre Vergara • January 13, 2016

Ronda Rousey in body paint was a big hit for Sports Illustrated's swimsuit issue, the Internet, and it turns out, the swimsuit she wasn't wearing.

The suit, a one-piece by We Are Handsome called The Fighter, sold out almost immediately and sales are up 300 percent, the Australian company tells TMZ, thanks to Rousey modeling a painted likeness of it.

Apparently, all the excitement wasn't just over Rousey's naked butt. Can it be that people really use the swimsuit issue to decide which swimsuit to buy?



share story