Toffees chief boosted by deal

BY foxsports • November 25, 2010

Chang, the Thai beer company, have extended their long-standing association with the Toffees for another three years. Terms included in the agreement could see Everton net more than £12million by 2014, by which time the sponsorship with Chang will have spanned a decade. "It is a great deal for us financially," said Elstone. "It is probably about four times the original deal and is at least 25% more than the current deal, so we are showing good growth rates. "And in a climate where people are really questioning where they spend their money, questioning their investments and trying to save money wherever they can, the fact that Chang have come back to us and are prepared to spend more than they have in the past shows that we are really delivering for them "Also I think the length of the partnership shows we work hard, we are a good partner and that it is a genuine working relationship with excellent communication." Elstone intends to make further commercial advancements in the future, with work on the new £9million self-funded retail and administration centre on the current site of the Club Everton lounge due to start. "We have a number of big projects on the go and we will continue to strive to take the club forward and make Everton the very best it can be," he added. While the situation is improving off the field, there is some good news for manager David Moyes on it with forward Victor Anichebe set for a return. The 22-year-old Nigerian has not played a senior game this season after sustaining a knee injury in pre-season. However, he scored in the reserves' derby draw against Liverpool in midweek and second string manager Alan Stubbs believes his comeback will be a boost. "Victor was a real handful (against Liverpool) and hopefully that will put him spot on for the weekend and he will be involved in the first team set-up - which is a great option for the gaffer to have," he said. "It's great to have him back and I think he offers something the first team has missed."


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