Chelsea skipper John Terry insists retaining the double must be the Blues' 'minimum' target this season.
Carlo Ancelotti may have described his team's resounding 6-0 thrashing of newboys West Brom as "nothing special", but the comprehensive win sent out a clear message to the rest of the Premier League that, despite only a few additions and a poor pre-season, Chelsea will again be the side to beat.
Manchester United, who had overcome the Blues 3-1 in the Community Shield at Wembley, also kicked off their campaign with victory, as Newcastle were brushed aside 3-0 at Old Trafford.
With big-spending Manchester City drawing a blank at Tottenham while traditional rivals Arsenal and Liverpool scrapped out a 1-1 draw, Chelsea have started the new campaign the way they signed off in May.
Captain Terry maintains that focus must continue if Ancelotti's men are to stay one step ahead of the chasing pack.
"Last season was great for us - no team had ever won the double for this club before and that means this group going down in Chelsea history. Now, we go again," Terry said.
"We know what we are capable of and we all want to win everything in this squad.
"The winning mentality isn't just something we talk about - we hate to see any other team lifting trophies and it is up to us to make sure we don't have that feeling we had when Man United lifted the Premier League three years running.
"It is ours again now, so is the FA Cup - and retaining those trophies is the minimum aim for us this time around."
Terry added: "Manchester United beat us in the Community Shield, so we know they are going to be up for the fight - but we are champions and we have to keep it that way."
The Blues squad appears to be complete, with the transfer window still having two weeks to run, after Ancelotti on Saturday suggested he had completed all of his transfer business following the £17million arrival of Ramires.
The 23-year-old Brazil midfielder, who signed from Benfica, could be handed a place in the squad for Saturday's trip to Wigan.
Chelsea were yesterday forced to defend their conduct in relation to another Brazilian, with chairman Bruce Buck denying allegations the Blues illegally approached 18-year-old Neymar after Santos threatened to report the English club to FIFA for what they describe as "harassment".
Whether either a deal or any proposed complaint to FIFA materialise remain to be seen.
On the field, Chelsea head to Wigan looking to avoid a repeat of their shock 3-1 reverse at the DW Stadium 12 months ago.
However, given Blackpool's own headline grabbing 4-0 win there on the opening day - plus the Blues' 8-0 defeat of the Latics on the final day of last season - defeat for the champions would be unthinkable.
Midfielder Frank Lampard, who shrugged off a minor ankle problem suffered while on international duty with England to play against West Brom and scored Chelsea's fourth goal, maintains no-one in the squad is taking another strong performance for granted.
"It is good there are no midweek games, so I have got a long week now," the 32-year-old told Chelsea TV.
"I can really rest it and get the swelling down and look to keep working hard because even though it was a great performance (against West Brom), we are still a little bit short from where we want to be and hopefully that will come in the next week or two.
"Manchester United was a week too early for us, but we were on form against West Brom and hopefully we can only get better."
Chelsea striker Didier Drogba showed few ill effects of his latest injuries with a hat-trick against the Baggies.
The 32-year-old had summer surgery on a niggling hernia problem, while he continues to play through the pain barrier with a metal plate in the arm he broke when on duty for the Ivory Coast just before the World Cup.
He said: "The arm is the one which is more tricky. I still feel pain.
"It is improving, but I still feel pain when I need to push a little bit. I still need to pay attention to it."
