Source: Prem launching 24-hr TV?

BY foxsports • February 26, 2010

An English Premier League executive with direct knowledge of the situation says the league is launching a global television service.

From the start of next season, the league will broadcast a 24-hour international feed of programing for broadcast rights holders outside Britain, the executive told The Associated Press on Friday.

He was speaking on condition of anonymity because a public announcement is yet to be made.

The networks in each country will be able to brand the content as they like.

The Premier League will officially brand the feed a "content service" so that it doesn't affect the ability of their clubs, including Manchester United and MUTV, to sell their own channels.


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