Rovers were acquired by the Rao family last week, with a £46million takeover seeing them take the reins at Ewood Park. The Indian consortium, who run poultry firm Venky's, have ambitious plans for the club and hope to make their mark as soon as possible. They intend to have Blackburn competing in the upper reaches of the Premier League before too long, keen to see an instant return on their investment. It will, however, not be enough to just pick up points on a regular basis, with it important that style is added to the substance. Venky's company chairwoman Mrs Anuradha Desai has made that clear to Allardyce, with Rovers now working to a new remit. "We should go up in the rankings but playing well is not just about winning. The way we play is vital," said Desai. While Allardyce will not welcome the interference in his tactical decisions, he will be pleased to hear that money will be made available in January. Desai has revealed that Venky's will be backing their manager when the transfer window re-opens, giving Rovers the opportunity to bolster their ranks ahead of a charge up the standings in the second half of the season. She said: "New players will be arriving. Money will be available. We are not a selling club now."
