New book 'Soccernomics' challenges football myths

New book 'Soccernomics' challenges football myths

Published Dec. 2, 2009 10:28 a.m. ET

Prepare to be disappointed, South Africans. One of the world's leading sports economists says you're not going to get rich hosting next year's World Cup.

There'll be no economic bonanza, according to a new book, and if experience matches the last World Cup in Germany, spending by visitors will be much less than the South African government shelled out preparing for the tournament.

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