Manchester City set to by a Chinese Super League Club?
The Manchester City brand is flying high, not only in England, but across the globe. The club could be about to purchase a club in China.
It seems that not only does Manchester City want to dominate English football, win the Champions League, but also influence the game across the entire world. Having made many investments both in and out of Manchester, the City Group appear to be lining up their next big acquisition.
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City have already purchased or own a substantial piece of three clubs – New York City FC in the United States, Melbourne City in Australia and Yokohama Marinos in Japan. Thus far the branding exercise and talent development plan seems to be working.
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Just take NYCFC for example. The club and their stars, David Villa, Frank Lampard, and Andrea Pirlo, have made NYCFC one of the marque teams in the United States, generating high attendance, TV ratings and jersey sells numbers. After managing City youth side, Patrick Vieria now has NYCFC challenging for the title in year two. It is a training bed for coaches and players, while also having the blue Manchester jerseys in front of more fans worldwide.
Now comes the Chinese Super League and the chance to capitalize on the most populous country in the world. 1.3 billion potential fans. Reports indicate that City have contacted teams in Beijing and Shanghai, but have not finalized their target team yet.
The move makes complete sense as City both looks to expand the brand across the world’s biggest markets and scout new talent. The Chinese Super League has been investing heavily lately, and in time will turn its attention to youth development. Being at the front of that can only help City on and off the field, as well as the clubs they’ve invested in already.
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