Lupe Fiasco joins U.S. Soccer's World Cup campaign as Music Director
The United States men's national team's World Cup campaign just got a whole lot more fun and colorful.
Recording artist Lupe Fiasco has been named Music Director for Team USA's 2014 FIFA World Cup campaign, per a press release from United States Soccer Federation. World renowned artist Futura has also been named Art Director for the campaign.
According to the release, the Grammy Award-winning hip hop artist Fiasco will collaborate with United States Soccer in a variety of areas during the team's "Send-Off Series" and at the World Cup. What does that mean? Fiasco will be creating Spotify playlists -- in collaboration with his DJ group the SNDCLSH - and handle in-game music programming during the Send-Off Series, which USA Soccer outlines here.
Fiasco will make two big appearances during the Series; one in Times Square in New York during Fan Appreciation Day on May 30; and a music set in Chicago at the United States Soccer Fan Fest prior to the USA's match against Ghana on June 16.
Futura, world famous for his role in the birth of graffiti-style artwork and designs, will be in charge of producing the national team's official World Cup poster, limited-edition skate deck designs and other limited-edition items. He will also create two "live" works at the Fan Appreciation Day on May 30 and the United States Soccer Fan Fest in Chicago on June 16, to be auctioned off with the proceeds benefiting Fiasco's "Mission" campaign against cancer.
