Bristol City have announced a club-record loss of ?14.4million for the financial year ending May 2012, a rise of over ?3million on last year's results.
The Robins, currently two points off the foot of the Championship, now have a wage bill of ?18.6million and chairman Keith Dawe is aware of what needs to be done to make sure the club are ready for the UEFA Financial Fair Play regulations in 2014/15.
"The financial results for the year ended May 31 2012 once again reflect a disappointing and difficult year for the club," he said in a statement on the club's official website.
"The loss illustrates how much work is required to reduce costs and grow our income in order to comply with the new FFP regulations, brought in by the Football League. It also shows how fixed-term contracts for players mean there is no easy or quick solution, but an improvement in recruitment and selection criteria can certainly aid us going forward.
"Manager Derek McInnes has a firm focus on results on the pitch but is equally aware of the financial demands of FFP on the club, and this rounded understanding and determination can only help us in our ultimate aims.
"The main challenge facing the board will be to reduce our losses, achieve FFP, whilst remaining competitive. With good planning and ownership I am confident this can be achieved."
During the last financial year City's turnover fell slightly from ?11.9million to ?11.8million.
Bonser has not attended a home game in almost three seasons, and has made clear his intentions to sell the club.
But despite fierce criticism from supporters, Gamble insists the chairman has not lost interest in the Saddlers.
Gamble told the Express & Star: "Jeff's heart and soul is still in the club. He still wants the club to do well as he always has done.
"That's why he got involved in the first place - that hasn't changed and it never will.
"The club is for sale, as it has been for some time. The chairman has made it pretty clear he is happy to sit down with anyone as long as they can prove there are unencumbered funds to follow through but, importantly, that they have the interests of the club at heart."
The chief executive also believes Dean Smith's men can arrest a run of form which has seen them fail to win any of their last 14 games in all competitions.
He said: "The fact we haven't won for 14 games is an immediate concern. We're in a rut at the moment but generally the performances are still decent and we're making chances. It will come right."
