FSMG announces 'Being' franchise

BY foxsports • July 18, 2012

FOX Sports Media Group (FSMG) announces the new “Being” franchise, the original, ground-breaking new television franchise. First up is “Being Liverpool” coming this September.

“Being” gives fans a deep, thoughtful look at the superstars and teams of today from their point-of-view at a critical juncture or telling moment that shows the viewer who or what they really are. It is intended to be an all-access invitation into the personal and professional lives of some of the iconic people and institutions in today’s sports universe, always asking the question, “What is it like to be you?”

“The ‘Being’ franchise is the next level of non-fiction storytelling, where we look forward, not back, and the stories unfold in front of you. We intend to provide fans a connection that humanizes sports heroes and institutions in a fresh and unique way,” said Eric Shanks. “Using brilliant cinematography and presentation, ‘Being’ has a unique and distinctive visual style which takes its lead from everything FOX Sports has done since its inception, calling on its signature, brand-defining attitude.”

“Being Liverpool,” a co-production of FOX Soccer and Liverpool Football Club, was originally titled “Our Liverpool: Never Walk Alone” when announced in April. It marks the first time in history that a global football power is allowing such unprecedented insider access. The six hour-long episodes are being made available worldwide, with multiple Emmy Award-winning producer Scott Boggins (formerly of HBO’s renowned “24/7” series) leading the project.

“Being Liverpool” premieres Sunday, September 16 on FOX, with two repeats that night on FOX Soccer and MundoFOX, America’s newest over-the-air Spanish-language broadcast network which launches this summer. The program repeats throughout the week on National Geographic Channel, FSN and FUEL TV.

Given the wide US reach of FOX, and the anticipated international distribution, the "Being Liverpool" premiere is expected to be available in well over 350 million homes around the world. Such wide distribution is fitting in that Liverpool is one of the most decorated soccer clubs in the world, with 18 topflight English titles, seven FA Cups and a record eight League Cups to its name. Future episodes of “Being Liverpool” debut in prime time on FOX Soccer and MundoFOX beginning Sunday, September 23 (9:00 PM EST), with repeats on National Geographic Channel, FSN and FUEL TV.

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